Dec 21, 2014: The leading US-based technology giant, Dupont, in an attempt to give Indian sarees a ‘green-touch’, has collaborated with Reliance Industries and Vipul Sarees. With an objective of making environment-friendly’ version of this typical Indian ladieswear, it is mulling over the use of its renewable fibre product Sorona to produce the same.
Anticipating up to 13 per cent growth in the next year,Dupont, views agriculture and food, advanced materials and industrial biosciences as the boosters of Indian economy.
Talking to Press Trust of India(PTI),DuPont president, South Asia and ASEAN, Balvinder Singh Kalsi said, “India is an important strategic market for overall growth of Dupont and is about the eighth largest country globally from a revenue perspective.”
Meanwhile, DuPont plans to launch sustainable, eco-friendly products to cater the need of the Indian market.
On the Sarona-based ‘green’ sarees, he said: “By partnering with industry veterans Reliance and Vipul, Dupont is able to bring together all the elements necessary to offer a compelling product for today’s evolved Indian consumers.”
The saree collection is made using a yarn of Sorona fibre, which is developed from renewable plant based sources instead of traditional synthetic fibres which are sourced from fossil fuels.
The broader agreement between the partner companies has entrusted Reliance to produce yarns based out of Sorona fibres and Vipul is chiefly responsible for creating the sarees.
In his response to the latest development, Reliance Polyester Sector Head Rakesh Gaur said: “We are pleased to bring yarns based on Sorona to the Indian textiles through this collaboration with Dupont now.”
Vipul will make the product available across 1,000 stores in over 100 cities across the country.
“Our premium collection of sarees made from Sorona offers the superior softness and colour brilliance of silk, are light weight, easy to maintain and offer excellent drape,” Vipul Fashions Managing Director Anil Mr. Agarwal said.
Dupont has been a pioneer in the fabric innovation for over a hundred years and has developed products such as rayon, nylon and lycra. Agencies
